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From: "Google Affiliate Network" <affiliatenetwork@google.com>
Date: Tue, 09 Aug 2011 14:57:48 -0600
To: <srampv@gmail.com>
ReplyTo: "Google Affiliate Network" <reply-fe691573776c047b7516-2448967_HTML-777026454-54836-0@emailcomm-google.com>
Subject: August Publisher Update
 | August 9, 2011 |
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| | | | We're pleased to share some updates and insights for your program at Google Affiliate Network.  | | |
Welcome to your Google Affiliate Network Publisher newsletter. In this newsletter you will find lots of information on the mobile landscape. Are you thinking about mobile and how you can benefit from the tremendous growth it offers? Did you know that 50% of all searches now come from a mobile device? People are spending their nights in bed with a tablet or phone or both! Read and watch the mobile videos in this newsletter for mobile insights and tips. Be on the look out for a mobile survey coming soon your way. With back to school upon us and the holidays not far away, we want to make sure you know about automated resources available to help save time. One of these resources is Link Subscriptions. With Link Subscriptions, you receive an automated file containing the newest promotional offers and creative ads from your approved advertisers. Take a look at this video below to see how easy it is.
Was the video helpful? What other types of videos and content would you like to see? The first 20 people to complete this short feedback form will receive a thank you gift. Help us help you today. Last but not least: - If you are going to Affiliate Summit East 8/22-8/23, stop by booth #216 #218 to say hello.
- Share your thoughts on affiliate marketing and get a free copy of the results. Take the AffiliateBenchmarks survey today.
Enjoy the summer!
Google Affiliate Spotlight
Mark's team supports the Google Affiliate Network product and provides technical assistance, answering technical questions related to the affiliate channel and troubleshooting issues when they arise.
Here are a few examples of what the Technical Solutions team is working on:
- Mobile conversion tracking: As advertisers create mobile commerce enabled sites, we are working with them to ensure tracking is implemented and links are correctly configured.
- Partner integration: We are focused on technical integration points with internal partners such as Google Merchant Center and Google Analytics, as well as external partners such as RingRevenue and RevTrax.
- Product migration: Our team works closely with Product Management and Engineering to ensure the migration goes smoothly and to improve the product along the way.
We're here to provide the technical solutions to all of your affiliate challenges!
Network Insights - Mobile:
As we know, people are buying Smartphones and spending more time on them. Mobile technology is growing fast as people are on the go. As this trend continues: - Mobile-driven e-commerce sales will continue to increase - Technology will continuously evolve
- Shopping applications will be developed by both publishers and advertisers - It's time to start planning, developing and implementing a mobile solution now - In a recent Google Affiliate Network mobile advertiser survey, 46% of respondents have a mobile site. 56% have implemented or are in the process of implementing conversion tracking to their mobile site. The remaining respondents plan to add a mobile site to their marketing mix within the next year.
- According to an Internet Retailer Survey on Mobile Commerce, only 8.8% of retail organizations currently operate a mobile commerce site. But 75.9% of retailers expect to launch a mobile commerce site. Of those, 31.9% expect to be selling through mobile phones in under six months and another 52.6% in less than one year.
- Historical trending data based on network-wide retail volume:
As you can see from the below, apparel, department stores and books are historically the top performing categories as people get ready for back to school. Shopping days shift to beginning of week and the month tends to peak in the middle. This data can help you plan for when to feature top promotions and the types of products people are buying. - Search Trends:
Using Google Insights for Search, you can see consumers are shoe shopping and portable electronics hold strong. Looking at rising searches, we see people are preparing fresh drinks, getting ready for school, transitioning their babies into beds and interested in bathtubs. If these products are a good fit for your site, be sure to promote them by using product feeds or by creating top-selling product links and use product-specific promotions.
Industry Insights
Send Us Your Feedback
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Click here to give us your thoughts and ideas.
  | Publisher Tips:
Promotions:
Always great deals to promote:
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- To find additional back to school offers, try searching for 'school' from the Links tab.
- New exclusive opportunities announced in September.
New advertisers launched: Looking for new advertisers to promote? Announcements are sent every Wednesday via email, posted on our Twitter page and on your homepage dashboard.
Mobile: Advertisers are encouraged to supply link templates and creatives that may run on publishers' mobile websites. We've encouraged advertisers to use a standard naming convention when adding links:
Platform: We've improved our Publisher homepage by providing more options for customizing the information you see when you sign in to your account. Take a look and let us know what you think.
- Links Tab - Filter and search for promotions from advertisers. Get creative and tracking links directly from the interface.
- Products Tab - Filter and search for specific products from advertisers. Get creative and tracking links directly from the interface.
- Link Subscriptions - Sign up to receive an automated file containing the newest promotional offers and creative ads from your approved advertisers.
Product Feeds - Receive data files containing product information for your approved advertisers via FTP.
- Product API - The API simplifies access to product data and is optimized to deliver the most relevant product results.
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Google Inc, Google Affiliate Network
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